Are you about to drop a new product in the coming months? Don’t wait until one week out to make the announcement. Here are five ways to consider using Instagram reminders for your business. Instagram reminders can be used to promote more than just one event. Start promoting your event far in advance.Whether your goal is to increase followers or increase sales, reminders can be that little nudge to help get you there. Just a simple CTA like “Don’t forget to set a reminder to get the news on our new product first.”Įncouraging reminders can yield tremendous results for your business by getting more eyes on your brand for your event. With reminders being a fairly new tool, it would be wise to tell people within your post that you want them to set a reminder. For example, the image below shows a webinar that adds a $200-off incentive for the first 10 people who sign up. Although you can’t really give an incentive just to add a reminder, you can make the release or announcement an incentive itself. But the best way to encourage those who are interested would be to make your announcement an incentive and add a CTA to your post or story. You can see who signed up for countdown reminders.Įncouraging reminders can be tricky since there’s no huge incentive for users to opt-in.These are some things to keep in mind about the countdown timer: By adding the sticker, your followers can get an alarm clock for your next event or product launch. People that choose to opt into your reminder will receive three notifications:Īdding a countdown sticker is like adding an interactive timer to your Story post. You can’t create a reminder for more than three months out.You can’t create a reminder within an hour of the start time.You can’t add a reminder to an existing post.You can’t turn a post with a reminder into an ad.You can create additional posts with the same reminder.You can add reminders and product tags to the same post.Note: there are some things to be aware of with this reminder feature: Select your start time (and optional end time).Here are the steps to create a reminder on your post: People simply tap the bell in the bottom left corner to opt in to receive reminders. When adding a reminder, you create a static post, or a Story, and are able to add a reminder to it. The first is called “Add Reminder” and the second is called “Countdown sticker.” Details: Add a reminder You now have two ways of actively reminding your audience of exciting events that your brand is hosting. You can use them both simultaneously or choose to separate them out. But with reminders, you can be confident that your upcoming event will stay in front mind with your audience.Įach of these reminders uses different notification types and timelines. With traditional posts about hot topics or buzz-worthy news, the hype gets lost in the scroll pretty quickly. Reminders on Instagram are a clever way to keep your followers’ anticipation on edge for a new product release, debut, or launch. Let’s explore what each one is when to use them and the benefits of employing these reminders on Instagram posts. Now there are not one, but two new features that allow for more encouragement when promoting a new release. This could be a culmination of static posts, Stories, and videos to constantly remind followers of what’s about to happen. Usually, brands create a posting schedule geared around creating a buzz for a new release or announcement. Now there’s a new way to create anticipation for your brand’s release.
When preparing to launch a product or announce a big event, brands typically use Instagram as their go-to source of promotion.
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